|Marlboro design 1955|
by Frank Gianninoto
Inventor: Philip Morris
Producer: Philip Morris & Co., Ltd
Production start: 1924 - Richmond, Virginia, USA
First price: 20 cents 1 pack (20 cigarettes)
Whitechapel, 1835 -
After his death, his
cigarettes became the
Overview: Marlboro is the largest selling brand of cigarettes in the world. The brand is named after Great Marlborough Street, the location of its original London Factory. Philip Morris Company, a London-based cigarette manufacturer, created a New York subsidiary in 1902 to sell several of its cigarette brands, including Marlboro. In 1924 Philip Morris launched the Marlboro brand as a woman's cigarette. In 1930 Marlboro cigarettes had a greaseproof ivory tip to prevent women's lipstick from smearing; in 1940 a red "Beauty Tip" to hide unsightly lipstick smudges. Marlboro becomes a cigarette brand for men in 1954. During the 1950s Reader's Digest magazine published a series of articles that linked smoking with lung cancer. Philip Morris, and the other cigarette companies took notice and each began to market filtered cigarettes. The new Marlboro with a filtered end was launched in 1955.
Slogan (1924): «Mild as May»
Property: © Philip Morris USA Inc., © Altria Group Inc.
Product website: https://www.marlboro.com
The first version of Marlboro cigarettes (1920s)
Marlboro advertising (1927, Mild as May)
Marlboro "Ivory Tipped" (1930)
Cigarettes had a greaseproof ivory tip to prevent women's lipstick from smearing.
Marlboro advertising (1938, Ivory tips protect the lips)
Marlboro "Beauty Tip" (1940)
Cigarettes had a red "Beauty Tip" to hide unsightly lipstick smudges.
Marlboro advertising (1941, A Beauty Tip)
Marlboro "Flip-Top Box" (1955)
Re-introduced with a cork tip "selectrate" filter and in a Flip-Top Box.
The first "Marlboro Man" advertising campaign (1955 by Leo Burnett).
This brand's new mascot was used until 1999.
Marlboro in some advanced versions (2015)