Jack Daniel's



Jack Daniel's logo
Jack Daniel's logo
Name: "Jack Daniel's Old No. 7"

Category: Liquors

Subcategory: Whiskey

Inventor: Jasper Newton "Jack" Daniel

Producer: Jack Daniel Distillery

Production start: 1866 - Lynchburg, Tennessee, USA

Recipe: Made with corn, rye, barley malt and iron-free water from our limestone Cave Spring. Twice distilled, charcoal mellowed, matured to perfection in new, charred, white oak barrels on all levels of warehouses. Well-rounded and balanced whiskey with a pleasant mix of caramel, vanilla and wood notes highlighted by a slightly fruity aroma. Color: medium amber whiskey. Proof: 80 since 2002, including the black label, which had been 86 proof since 1987 and was 90 proof before that.

Interesting facts: Registered in 1866 by Jack Daniel, the Jack Daniel Distillery is the oldest registered distillery in the United States and is listed on the National Register of Historic Places. In 1866, Jack Daniel first bottled his Tennessee Whiskey in earthenware jugs with cork stoppers. To distinguish his whiskey from others, he began stenciling his name on the jugs, which became the first form of distillery advertising. By the late 1870s glass bottles were the common way to store whiskeys. Jack Daniel followed the standard round glass bottle and embosses with the distillery name. "Old No.7" appeared as Jack Daniel's product name in 1887. Everyone has a theory as to its origin; each theory is different, no one knows for sure. Jack Daniel's Black Label is the world-famous whiskey awarded seven international gold medals, including the one collected by Mr. Jack Daniel himself at the 1904 World’s Fair in St. Louis. It received highest honors then as the "world's best whiskey".

Motto (Jack Daniel): «Every day we make it, we'll make it the best we can»

Property: © Jack Daniel Distillery, Lem Motlow Prop, Inc.

Product website: http://www.jackdaniels.com

Jack Daniel's jug 1865 - 1870
Jack Daniel's, earliest jug (c. 1865 - 1870). Stenciled "Jack Daniel Whiskey Lynchburg Tenn.", height 15", dark brown and sand coloured, with narrow band of lighter brown around shoulder. Maker's imprint "3" near neck indicates 3 gallon capacity.

Jack Daniel's jug 1870 - 1875
Jack Daniel's, one-gallon jug (c. 1870 - 1875). Stenciled: "Jack Daniel's Old Time Distillery Lynchburg, Tenn.", height 10", overall medium brown glaze.

Jack Daniel's jug 1880
Jack Daniel's, square border jug (c. 1880). Stenciled: "Jack Daniel's Old Time Distillery Lynchburg, Tenn.", made in several sizes from half Gallon to 1, 2, 3, 4 and 5 Gallon, overall medium brown glaze.

Jack Daniel's jug 1890 - 1895
Jack Daniel's, Old No. 7 jug (c. 1890 - 1895). Stenciled: "Jack Daniel's Old No. 7 Lynchburg, Tenn.", height 10", dark brown glaze over beige.

Jack Daniel's bottles 1880 - 1890
Jack Daniel's, "Old Time" bottles sold by the merchant and filled with a quart of Jack Daniel's Whiskey. Left: "Jack Daniel's Old Time Distillery, Lynchburg, Tenn.", clear glass 8 1/2" high (c. 1880 - 1890). Right: "Old Time Distillery Old No. 7 Jack Daniel Lynchburg, Tenn.", cork finished clear glass quart, gave Jack Daniel a circular design, but left the "'s" off of "Daniel" (c. 1885).

Jack Daniel's square bottles 1895 - 1900
Jack Daniel's, the first square bottles that became the distinctive packaging (c. 1895 - 1900). Embossed: "(One Quart) Old Time Distillery No. 7 Jack Daniel Distiller Lynchburg, Tenn.", height 11", clear glass, fluted bowed neck, cork finish.

Jack Daniel's labeled bottles 1906 - 1910
Jack Daniel's, early labeled bottles (c. 1906 - 1910)

Jack Daniel's advertising 1895
Jack Daniel's, advertising on "Lawrence democrat." newspaper (Feb. 8, 1895)

Jack Daniel's advertising 1908, The Nashville globe
Jack Daniel's, advertising on "The Nashville globe" newspaper (May 1, 1908)

Jack Daniel's advertising 1908, The Nashville American
Jack Daniel's, advertising on "The Nashville American" newspaper (June 21, 1908)

Jack Daniel Anniversary
Jasper Newton "Jack" Daniel (Lynchburg, 1850 - October 10, 1911), American distiller and founder of the Jack Daniel's Tennessee whiskey distillery. The 150th Anniversary Bottle (1850 - 2000) celebrates his birthday. No one knows exactly when Jack Daniel was born because there are no birth records, but it's customary to celebrate his birthday in September.

Jack Daniel's family 2015
Jack Daniel's, the Whiskey family in its advanced version