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| Philips logo 1938 |
Name: "Philips Philishave" Type 7730
Nickname: "Cigar"
Categories: Electronics, Beauty
Subcategory: Electric razors
Inventor: Alexandre "Sacha" Horowitz
Producer: Philips Company (founded by Gerard Philips and his father Frederik Philips on May 15, 1891, named "Norelco" in USA)
Production start: March 9, 1939 - Eindhoven, Netherlands
First price: 19.50 NLG
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| Alexandre Horowitz (Antwerp, Mar. 24, 1904 - Switzerland, 1982), the technical engineer who invented the Philips Philishave |
Features: The first Philips Philishave - model 7730, which acquired the nickname "Cigar" - was of simple design. It had a Bakelite body, 3 bronze cutters which quickly became blunted and only shaved a small area of the face. These characteristics clearly reflect the properties of the first product phase. The first updated model 7736 "Philishave 6" in 1941 mainly improved on performance through adding 3 cutters, replacing the cutter material with steel, and adding an additional ring to tense the skin around the shaving head. Next model 7733 "Steelbeard" in 1946 has a larger shaving head. These improvements reduced both shaving time and skin irritation. The main production methods rely on early injection molding techniques.
Interesting facts: Philishave Type 7730 was developed by the technical engineer Alexandre Horowitz and the first product was manufactured on March 9, 1939. Only five days later, the first six products in the Philishave family were presented to the general public at a trade fair in Utrecht, Netherlands. By 1940, 12,000 shavers had been manufactured. In the following years Philips set up a dealer network and trained salesmen in selling electric shavers, which all added to the success of the 7733 "Staalbaard" (Steelbeard) Philishave. Philips used the Philishave brand name for their shavers from 1939 to 2006; from March 2006, all Philishave products will be rebranded with the Philips brand name.
Slogan (1939): «Met Philishave geen last van mes en zeep en kwast!» - "With Philishave not suffer from knife and soap and brush!"
Property: Koninklijke Philips N.V.
Producer website: http://www.philips.com
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| The first Philishave: Type 7730, nickname "Cigar", 3 bronze cutters (March 9, 1939) |
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Philishave, images from patent granted to A. Horowitz (March 7, 1944 - filed May 31, 1939)
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Philishave 7730, shaving trial demo at Spring Fair in Utrecht, Netherlands (March 1939)
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| Philishave 7730, advertisement and folder (1939) |
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| The second Philishave: Type 7736, named "Philishave 6", six steel cutters, additional ring to tense the skin around the shaving head (1941) |
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| The third Philishave: Type 7733, named "Steelbeard", larger shaving head (1946) |
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| Philishave 7733 mascot: Mr. Staalbaard (Steelbeard) |
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| Philishave 7733 advertising (1946) |
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| Philips celebrates 75 years as a leader in shaving and skincare with an exhibit in the new Philips Museum, Eindhoven (2014) |
