H&M Hennes & Mauritz



Hennes logo 1947
Hennes logo 1947
Original name: "Hennes" (1947)

Name: "H&M Hennes & Mauritz" (1968)

Category: Fashion

Subcategory: Clothing

Founder: Erling Persson

Founded / Opened: 1947 - Västerås, Sweden

Features: H&M Hennes & Mauritz is a Swedish multinational retail-clothing company, known for its fashion clothing for men, women, teenagers and children.

Interesting facts: In 1947 founder Erling Persson opened his first store called Hennes, meaning "hers" in Swedish, in Västerås, 60 miles west of Stockholm, which exclusively sold women's clothing. In 1952 Hennes opened in Stockholm; the first store outside Sweden opened in Norway in 1964. In 1968, Persson acquired the premises and inventory of a Stockholm hunting equipment store named Mauritz Widforss; in the same year sales of men's and children's clothing began, and the name was changed to Hennes & Mauritz.
From then onwards, the company embarked upon a major expansion program opening many further stores in Europe; the expansion outside of Europe started with the US (Fifth Avenue, New York) in 2000.

Property: © H&M Hennes & Mauritz AB

Official website: http://hm.com

Hennes first store, 1947
Hennes first store, 1947 - zoom
Hennes first store, 1947 - front
Hennes, the first store was opened on the high street of Västerås, Sweden, selling exclusively women's clothing (1947)

Hennes first store in Stockholm, 1952
Hennes first store in Stockholm, 1952 - front
Hennes first store in Stockholm, 1952 - inside
Hennes, first opening in Stockholm, Sweden (1952)

Hennes advertising 1954
Hennes, early advertising (1954)

H&M Hennes & Mauritz first store, 1968
H&M Hennes & Mauritz first store, 1968 - large
H&M Hennes & Mauritz origin: founder Erling Persson buys Mauritz Widforss, a hunting and fishing equipment store; sales of men's and children's clothing begin, and the name is changed to Hennes & Mauritz (1968)

Erling Persson
Erling Persson (Borlänge, Jan. 21, 1917 - Stockholm, Oct. 28, 2002), founder of H&M

H&M celebrates 500th North American store opening
H&M celebrates 500th North American store opening - tweet
H&M celebrates 500th North American store opening at Dolphin Mall in Miami (Dec. 2015)