FV News: The first ruby chocolate

January 19, 2018 - ZÜRICH, Switzerland (debut in Japan)

The first Ruby chocolate version of KitKat® brand has been launched on January 19, 2018 by Nestlé Japan Ltd. in KitKat® Chocolatory® stores in Japan and South Korea, as well as online. KitKat® is the first to offer this fourth type of chocolate - next to Dark, Milk and White - to consumers, just five months after Ruby chocolate was introduced. Ruby chocolate was created by Barry Callebaut, the world’s leading manufacturer of high-quality chocolate and cocoa products.

World's first ruby chocolate

Since the announcement in Shanghai on September 5, 2017, Ruby chocolate has been attracting strong interest from chocolate connoisseurs throughout the world. The Ruby chocolate used in "KitKat® Chocolatory® Sublime® Ruby" has a fresh berry-fruity taste and characteristic color. Ruby chocolate was created through the craftsmanship of top pâtissier Yasumasa Takagi. It is made from the Ruby cocoa bean. No berries, berry flavor nor color are added. The bean has a specific set of attributes, which Barry Callebaut managed to unlock through an innovative process that took many years to develop.

The first ruby chocolate version of KitKat