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Palmolive (soap)



Palmolive logo 1899
Palmolive logo 1899
Name: "Palmolive"

Category: Health - Beauty

Subcategory: Soap

Inventor - Producer: B. J. Johnson Soap Co. (founded by Burdett J. Johnson in 1864, Milwaukee, Wisconsin, USA, as B. J. Johnson & Company, renamed B. J. Johnson Soap Company in 1894, then The Palmolive Company in 1917, under the management of Burdett's son Caleb Elliott Johnson)

Production start: 1898 - Milwaukee, Wisconsin, USA

First price: 10 cents a cake

Features: The original formula of Palmolive Soap was composed primarily of palm oil, olive oil, and cocoa butter.

Interesting facts: In 1864 Burdett J. Johnson, native from New York, estabilished the B. J. Johnson & Company, a soap manufacturing business in Milwaukee, Wisconsin. A few years later Burdett's son Caleb Elliott Johnson entered the father's business: initially as a worker, then as a traveling salesman and regular employee of the company. On December 31, 1894, the company was renamed B. J. Johnson Soap Company, and Caleb Johnson was made vice president until 1902, when his father died and he succeeded the presidency. During these years - exactly in 1898, the company introduced the Palmolive Soap, so called after its formula that included palm and olive oils. In 1917 the corporation was renamed The Palmolive Company, having a run of success over the years – relying heavily on advertising: the product proved wildly popular, thanks in large part to an advertising campaign that promoted it as an exotic cleanser that would have been favored in the age of the Pharaohs. By the early 1900s, Palmolive was the world's best-selling soap and a full line of Palmolive cosmetics soon followed; in 1928, the company merged with Colgate and the resulting firm, Colgate-Palmolive, still exists today.

Slogan (1899): «The new Luxury - made of Palm and Olive Oils»

Property: Colgate-Palmolive Company

Producer website: https://www.colgatepalmolive.com

Palmolive Soap 1910
Palmolive Soap as it appeared in 1910 advertisements

Palmolive Soap, ad August 22, 1899
Palmolive Soap, ad August 25, 1899
Palmolive Soap, ad August 29, 1899
Palmolive Soap, ad September 1, 1899
Palmolive Soap, ad September 3, 1899
Palmolive Soap, first advertisements in newspapers (The Saint Paul globe, St. Paul, Minn., 1899, from top: August 22, 25, 29, September 1, 3)

Palmolive Soap, ad April 1904
Palmolive Soap advertisement (The Century illustrated monthly magazine, April 1904)

Palmolive Soap, ad March 1910
Palmolive Soap advertisement: «The Easy Way To Beauty-Free» (Collier's, March 1910)

Palmolive Soap, ad March 1915
Palmolive Soap advertisement: «How the Grecian Mother Bathed her Baby» (The American Magazine, March 1915)

Palmolive Soap, ad August 1916
Palmolive Soap advertisement: «Ours the Greater Luxury» (The Ladies' Home Journal, August 1916, art by Coles Phillips)

Palmolive Soap, ad June 1917
Palmolive Soap advertisement: «Buying Palmolive 3,000 Years Ago» (People's Home Journal, June 1917, art by Willy Pogany)

Palmolive Soap, ad 1918
Palmolive Soap advertisement: «When Ancient Egypt Was Young» (1918, art by Neysa McMein)

Palmolive Soap, ad May 1919
Palmolive Soap advertisement: «The Oldest of Toilet Requisites» (The Ladies' Home Journal, May 1919, art by Coles Phillips)

Palmolive Soap, ad 1920
Palmolive Soap advertisement: «Re-Incarnation of Beauty» (1920, art by Neysa McMein)

Palmolive old factory
"A Day in the Palmolive Factory", pamphlet in Pdf (The Palmolive Company, 1925) «Dedicated to the sales force of The Palmolive Company by the advertising department»

Burdett J. Johnson and his son Caleb Elliott Johnson
The entrepreneurs who launched the Palmolive brand in 1898: Burdett J. Johnson (Buffalo, April 14, 1826 - Milwaukee, August 23, 1902), founder of B. J. Johnson & Company in 1864 (The Palmolive Company in 1917), and his son Caleb Elliott Johnson (Buffalo, June 7, 1857 - Jacksonville, August 8, 1924), who served as vice-president (1894-1902) and president (1902-1924) of the company.

Palmolive Soap in 2020
Palmolive Soap, advanced versions (2020)

Tom and Jerry (cartoon)



Tom and Jerry
Tom and Jerry, first opening with official series title 1941
Series title: "Tom and Jerry"

Category: Cartoon

Genres: Short, Comedy, Humor, Slapstick

Creators/Directors: 
--- William Hanna
--- Joseph Barbera

Country of origin: USA

Released: February 10, 1940 - USA

No. of shorts (original series): 114 shorts, last released on August 1, 1958

Producers: 
--- Rudolf Ising (1940)
--- Fred Quimby (1940–55)
--- William Hanna (1955–58)
--- Joseph Barbera (1955–58)

Production company: Metro-Goldwyn-Mayer Cartoon Studio

Distributor: Metro-Goldwyn-Mayer

Running time: 6-10 min.

Color: Technicolor

Original language: English

Background: The series revolve around a grey and white domestic cat, Tom, and a little brown mouse, Jerry, who spite each other: usually, Tom attempts to catch Jerry, but rarely succeeds, causing only trouble; so the shorts generally end showing the mouse triumphant.

Main characters (in order of appearance):
--- Jerry: named Pee-Wee in the first official announcement (see below), named Jinx in the first short (but not referred to in name on-screen), named Jerry since second short; first appearance in the first short "Puss Gets the Boot", February 10, 1940. Small brown house mouse, one of the two main protagonists of the series along with Tom.
--- Tom: named Jasper in the first official announcement (see below), named Jasper also in the first short, named Tom (full name Thomas) since second short; first appearance in the first short "Puss Gets the Boot", February 10, 1940. Grey and white domestic shorthair Tuxedo cat, one of the two main protagonists of the series along with Jerry.
--- Mammy Two Shoes: first appearance in the first short "Puss Gets the Boot", February 10, 1940. African-American housemaid, Mammy Two Shoes catches Tom acting against her orders. As a minor figure, her face is almost never shown.
--- Spike: occasionally named Killer/Butch/Bulldog in a few shorts; first appearance in the fifth short "Dog Trouble", April 18, 1942. Grey American bulldog, Spike has little affection for Tom; despite so, his relationships with Tom and Jerry varies from time to time.
--- Butch: first appearance in the 12th short "Baby Puss", December 25, 1943. His very first appearance, as Butch's only solo cartoon along Toodles Galore, took place in the MGM short "The Alley Cat" (July 5, 1941). Black alley cat, leader of Tom's friends alley cat bullies who often help him catch Jerry.
--- Toodles Galore: first appearance in the 23th short "Springtime for Thomas", March 30, 1946. Her very first appearance, as Toodles Galore's only solo cartoon along Butch, took place in the MGM short "The Alley Cat" (July 5, 1941). Attractive white female cat, Toodles is Tom's most favored love interest.
--- Tyke: first appearance in the 44th short "Love That Pup", October 1, 1949. In this short Spike was given a puppy son, Tyke precisely, who became a popular supporting character in the series. Spike is a loving father to his son Tyke.

Features: The birth of Tom and Jerry dates back in 1939, at Metro-Goldwyn-Mayer cartoon studio, when animator and storyman Joseph Barbera teamed up with animator and director William Hanna to develop some popular recurring characters like the other studios had. Their idea about a cat and a mouse always in conflict with each other was not entirely appreciated by producer Fred Quimby, despite this he let they go ahead and produce one cartoon short. This first short, titled "Puss Gets the Boot", was released to theaters on February 10, 1940, achieving great critical acclaim and earning an Academy Award nomination for Best Short Subject: Cartoons - the first nomination of a total of 13 in the series of 114 shorts directed by Hanna and Barbera until 1958, seven of which won the Oscar.
In 1957 MGM cartoon studio closed, and Hanna and Barbera founded an own production company to produce such popular animated television series including The Flintstones, Yogi Bear, and Scooby-Doo; however, over the years, Tom and Jerry have been relaunched several times by others directors through theatrical shorts, television series, spin-offs, movies and so, until the present day.

Interesting facts: In the original series (1940-1958) Tom and Jerry rarely spoke, and creator William Hanna himself provided most of their vocal effects, including Tom's trademark scream, and Jerry's nervous gulp. Hanna and Barbera made minor adjustments to Tom and Jerry's appearance over the years, so they would "age gracefully".

Property: Metro-Goldwyn-Mayer



TOM AND JERRY - FIRST SHORT

First short title: "Puss Gets the Boot"

Released: February 10, 1940 - USA

Directors: 
--- William Hanna
--- Joseph Barbera
--- Rudolf Ising

Plot: See the official announcement below

Music: Scott Bradley

Animation: Don Williams, Michael Lah, Jack Zander, Peter Burness, Rudy Zamora, Ray Abrams, Tony Pabian, Carl Urbano, Robert Allen, George Gordon, Lovell Norman, Al Grandmain.

Running time: 9 min. 8 sec.

Tom and Jerry first short 1940
Tom and Jerry, opening and first scenes from the first short: "Puss Gets the Boot" (February 10, 1940). Released to theaters, the short achieved great critical acclaim and earned an Academy Award nomination for Best Short Subject: Cartoons in 1941.

Tom and Jerry first short announcement 1940
Tom e Jerry, official announcement for the first short "Puss Gets the Boot" released on February 10, 1940 (Metro-Goldwyn-Mayer Shorts Story magazine, January-February 1940). «PUSS GETS THE BOOT... Since Eve evolved from Adam's rib, cats have waged constant war against mice. Now comes a one-mouse revolution brought on by a cat, that ends in victory for the mouse. This story, as told in Rudolf Ising's latest M-G-M Cartoon, "Puss Gets the Boot," relates how this one small mouse, taking advantage of one large cat's shortcoming, subdues the large warrior in a battle of wits and with the aid, of course, of circumstances. Ising's cat feels particulary wicked, this day. Before putting an end to the mouse of his choice, he decides to toy with it. As the mouse pokes his headout of his hole, friend cat grabs him with his tail, flips him in the air, and lets him fall to the floor senseless. The cat then dips his paw into some ink and draws a false hole in the wall for the mouse. As soon as he awakens, the mouse makes a dash for his hole, runs into the solid wall and is knocked unconscious again. This time, when he awakens, he is angry. With great courage he strolls up to the cat and punches him right in the eye. Furious, the cat runs after the mouse, and dashes right into a pillar that supports a beautiful vase. The vase falls to the floor, crashes into a thousand pieces, and the cat, Jasper, by name, is in for it. Immediately the housekeeper chases after Jasper with a broom, beats him, and warns him that if anything else is broken in the house, he will be thrown into the street forever. Now, the mouse, named Pee-Wee, knows how to handle Jasper. If Jasper tries to hurt him again, he'll break something and blame it on the cat. The next time Jasper chases Pee-Wee, the mouse runs to the edge of a table, grabs one of a set of cocktail glasses, and defiantly shouts that he will drop the glass if the cat comes any closer. With each of Jasper's lunges, Pee-Wee threatens to drop the glass. Finally, just to be ornery, Pee-Wee does drop the glass which Jasper catches, before it breaks, by the skin of his theet. Another glass and still another come hurtling down with Jasper catching each one before it hits the floor. Now Jasper gets wise and places soft cushions all over so that even if Pee-Wee does drop the glasses, they won't break. Jasper moves toward Pee-Wee, who threatens to drop another glass. Jasper laughs, the mouse drops the glass and it falls on the pillows and doesn't break. Immediately, Pee-Wee is in Jasper's tail, being tossed up and down like a ball of wool. But Jasper flips Pee-Wee a bit too high. The mouse catches on the ledge of a mantel on which there are many valuable plates. Immediately he starts throwing them to the floor. The cat dashes around madly, catching each dish until his arms are full. Calmly, Pee-Wee comes down from the mantel, and kicks Jasper right into next week. Up in the air goes every dish, and down they come. The housekeeper catches the cat and banishes him from the house forever. Calmly, and with great confidence, Pee-Wee strolls back to his hole, sighing. "Home, Sweet Home."»

Tom and Jerry, first short, sketch 1939
Tom and Jerry, first short, sketch 1939 - Tom
Tom and Jerry, first short, sketch 1939 - Jerry
Tom and Jerry, original hand drawn concept designs (August 8, 1939) for the first short "Puss Gets the Boot" (February 10, 1940)



Tom and Jerry second short 1941
Tom and Jerry, characters names appeared for the first time as the official opening title of the series in the second short: "The Midnight Snack" (July 19, 1941)

Tom and Jerry second short announcement 1941
Tom e Jerry, official announcement for the second short "The Midnight Snack" released on July 19, 1941 (Metro-Goldwyn-Mayer Shorts Story magazine, July-August 1941). «MIDNIGHT SNACK - The same cat and mouse who were so well received in their first Metro-Goldwyn-Mayer cartoon, "Puss Gets the Boot," are back again, by public demand, in another co-starring vehicle titled "Midnight Snack." Supervised by William Hanna and Joe Barbera, the Technicolor one-reeler opens on Jerry, a little mouse, loaded down with a big slice of cheese, struggling away from the ice-box. He looks about cautiously as he staggers forward, making sure that he isn't being followed by Jasper, the cat. (...)»

Tom and Jerry, Mammy Two Shoes first appearance 1940
Mammy Two Shoes debut ("Puss Gets the Boot", February 10, 1940) and first of her rare appearances in full body ("Saturday Evening Puss", January 14, 1950)

Tom and Jerry, Spike and Tyke in their first appearances, 1942 - 1949
Spike and Tyke in their first appearances (left: Tom and Spike in "Dog Trouble", April 18, 1942 / right: Spike and Tyke in "Love That Pup", October 1, 1949)

Tom and Jerry, Butch and Toodles Galore in their first appearances, 1943 - 1946
Butch and Toodles Galore in their first appearances (left: Butch in "Baby Puss", December 25, 1943 / right: Toddles Galore in "Springtime for Thomas", March 30, 1946). Butch and Toddles Galore, before being integrated as recurring characters into the Tom and Jerry series, were introduced in the MGM only solo short "The Alley Cat" (July 5, 1941) by Hugh Harman.

Tom and Jerry, first Oscar 1943: The Yankee Doodle Mouse
Tom and Jerry, theatrical poster for "The Yankee Doodle Mouse" (June 26, 1943) - first of 7 Oscars winning shorts in the series for Best Short Subject: Cartoons

Tom and Jerry in Anchors Aweigh film 1945
Tom and Jerry, first cast in a live-action/animated movie: "Anchors Aweigh" (1945, musical comedy by George Sidney starring Frank Sinatra, Kathryn Grayson, and Gene Kelly). The movie is remembered for the sequence in which Gene Kelly dances along with Jerry.

William Hanna and Joseph Barbera
The creators of Tom and Jerry: William Denby "Bill" Hanna (Melrose, July 14, 1910 - North Hollywood, March 22, 2001), American animator, director, producer, voice actor, and cartoon artist; Joseph Roland "Joe" Barbera (New York City, March 24, 1911 – Los Angeles, December 18, 2006), Italian-American animator, director, producer, storyboard artist, and cartoon artist.

Hanna and Barbera, 7 Oscars for Tom and Jerry
William Hanna and Joseph Barbera pose alongside all the Oscars won by their Tom and Jerry shorts for "Best Short Subject: Cartoons" under their direction (1940 to 1958: 7 Oscars and 6 nominations)

You might also like, by the same authors Hanna and Barbera:
--- The Flintstones

Nestlé



Nestlé logo 1868 - 1938
Nestlé logo 1868 (left) and 1938 (right). Henri Nestlé used his family's crest (Nestlé = little nest in German) as inspiration for the brand; later, lettering and logo were combined to become the unifying distinguishing mark for different Nestlé products.

Henri Nestlé
Henri Nestlé (Frankfurt, Aug. 10, 1814 - Montreux, July 7, 1890), confectioner, inventor of the "Farine Lactée Nestlé" and founder of the Nestlé company
Name: "Farine Lactée Nestlé"

Category: Food

Subcategory: Baby food

Inventor: Henri Nestlé

Invented: 1867 - Vevey, Switzerland

Producer: "Anglo-Swiss Condensed Milk Company" (founded by Charles Page and George Page in 1866 - Cham, Switzerland), merged in 1905 with "Société Farine Lactée Henri Nestlé" (founded by Henri Nestlé on March 8, 1875 - Vevey, Switzerland, under new ownership) to become "Nestlé and Anglo-Swiss Condensed Milk Company".

Production start: 1867 - Vevey, Switzerland

Features: Farine Lactée Nestlé was a mixture of cow's milk, wheat flour and sugar, for consumption by infants who could not be breastfed. The German-Swiss pharmacist Henri Nestlé invented this formula to combat the raging infant mortality prevalent at the time, in close cooperation with his friend Jean Balthasar Schnetzler, a Swiss naturalist. His model was Justus von Liebig, a German scientist who at that time developed a soluble food for babies: «Liebig first kindled the flame of truth about human nutrition. He also drew up the requirements for his infant paste. It is an excellent product but far too difficult to prepare, requiring as it does half an hour of complicated cookery. Furthermore, the mother had to obtain the finest quality flour, malt, milk, and potash, which is certainly no small task. (...) My product is prepared entirely on Liebig's principles, only I reach the same goal by other means» (Henri Nestlé, 1868). Ready to use, Farine Lactée Nestlé needed only to be boiled prior to feeding; thus, it soon proved to be a viable substitute for breast milk for infants who were unable to be breastfed.
Nestlé's name appeared in advertisements and on labels in association with the name of the product: "Farine Lactée Nestlé" in French, "Nestlé's (Milk) Food" (USA and Australia), "Nestlé's Bread and Milk Flour" (Britain), "Harina Lacteada Nestlé" (Spain), "Nestlé's Kindermehl" (Germany).

Interesting facts: In 1866 the Anglo-Swiss Condensed Milk Company was established in Cham, Switzerland, by the American brothers George and Charles Page, to market their "Milkmaid" condensed milk as a safe, long-lasting alternative to fresh milk. In 1867 Henri Nestlé developed his "Farine Lactée", and soon began marketing it as baby food for consumption by infants who cannot be breastfed. In 1905 this two companies, after years of fierce competition during which both selling rival versions of the other's original products (condensed milk and infant cereal), merge to form the Nestlé and Anglo-Swiss Milk Company. Before this, in 1875, Henri Nestlé retired and sold his company to his business associates, but the company retained his name as Société Farine Lactée Henri Nestlé; by the same year, Nestlé's products were sold everywere from Indonesia to Egypt, and from the US to Argentina. When Nestlé and Anglo-Swiss merged in 1905, the company had more than 20 factories, and started using overseas subsidiaries to establish a sales network that included Africa, Asia, Latin America and Australia; over 150 years since its foundation, Nestlé results the largest food company in the world, with a range of products including baby food, medical food, bottled water, breakfast cereals, coffee and tea, confectionery, dairy products, ice cream, frozen food, pet foods, snacks...

Quote (Henri Nestlé, 1878): «My invention is not a new discovery but a correct and rational application of substances long known to be the best for the feeding of children. The chief ingredients are quality milk, bread and sugar».

Property: Nestlé S.A.

Official website: https://www.nestle.com

Nestlé advertisement 1872
Nestlé newspaper advertisement (Evening star, Washington, D.C., March 25, 1872). «MOTHERS, SAVE YOUR INFANTS. NESTLE'S LACTEOUS FARINA, THE MOTHER'S MILK SUBSTITUTE. Extensively used and recommended by the most eminent physicians. Sold by Druggist and Fine Grocers. B.W. REED & SONS, Agents for the South, 1214 F street northwest, Washington, D.C. Send for memorial on the Nutrition of Infants, by Henri Nestlé, Chemist. Furnished gratis. m20 12t».

Nestlé advertisement 1880
Nestlé newspaper advertisement (Chicago daily tribune, Chicago, Ill., July 13, 1880). «NESTLE'S MILK FOOD. Manufactured solely by Henry Nestlé, Vevey, Switzerland. Contains only milk, wheaten bread-crust, and sugar, and requires only water to prepare it for use. Recommended by all family physicians as a certain preventive of cholera infantum and summer complaints. Pamphlets with full particulars sent to any address. Kept by druggist and grocers. Thomas Lemming & Co., Montreal, Canada».

Nestlé advertisement 1882
Nestlé advertisement 1888
Nestlé newspaper advertisements (Boletín mercantil de Puerto Rico, San Juan, P.R.; top: January 25, 1882 / bottom: March 4, 1888)

Nestlé factory 1890
Nestlé factory in Vevey, Switzerland (ca. 1890)

Nestlé milk arrival 1890
Nestlé milk arrival in Cham, Switzerland (ca. 1890)

Nestlé tins 1875 - 1890
Farine Lactée Nestlé, early tins (German packaging, left ca. 1875, right ca. 1890)

Nestlé advertisement 1891
Nestlé advertisement (1891): «The Struggle with Cholera Infantum»

Nestlé advertising 1893
Nestlé advertising (1893)

Nestlé advertising 1897
Nestlé advertising (1897, art by Alphonse Mucha)

Nestlé advertisement 1898
Nestlé advertisement (Illustrirte Zeitung Leipzig und Berlin, August 11, 1898)

Nestlé advertisement 1900
Nestlé advertisement (Paris-Noël, December 1900): «Farine Lactée Nestlé, 30 ans de succès»

Nestlé 150th Anniversary 1866-2016
Nestlé celebrates 150 years (1866-2016) with a series of events around the world, and inaugurating its "Nest" (June 2, 2016), an interactive Museum in Vevey, the Swiss city where the first factory was built.

Jaguar: 1st model ever



Jaguar logo 1935
S.S. Jaguar logo 1935. The first car launched with the Jaguar brand was the "S.S. Jaguar 2.5 litre Saloon", unveiled at the Mayfair Hotel London, September 21, 1935; but the first car ever produced by the same company - S.S. Cars Limited, later Jaguar Cars Limited - was the 1932 "S.S. 1", or "S.S. One", debuted at the London Motor Show in October 15 to 24, 1931.

Name: "S.S. 1"

Category: Cars

Subcategory: Sports car

Designers: William Lyons and William Walmsley

Producer: S.S. Cars Limited (founded by Sir William Lyons on October 26, 1933, as the result of the Swallow Sidecar Company formed with co-founder William Walmsley on September 2, 1922)

Production start: 1932 - Foleshill, Coventry, England - Debut as coupé car at the London Motor Show in October 15 to 24, 1931, Olympia, West Kensington

Discontinued: 1936

First price: 310 GBP

Features: For detailed specifications see the 1931 official brochure in Pdf below

Interesting facts: In 1922, two motorcycle enthusiasts, William Lyons and William Walmsley, founded the Swallow Sidecar Company, a British manufacturer of motorcycle sidecars and automobile bodies in Blackpool, Lancashire (later Coventry, Warwickshire). After some name changes - Swallow Sidecar and Coachbuilding Company, and Swallow Coachbuilding Company, during which the company diversified by bodying existying cars with more fashionable coachworks, William Lyons decided to become a car manufacturer in his own right. So, in October 1931, Lyons revealed his "S.S. 1" coupé at the London Motor Show. The engines and chassis supplied by the Standard Motor Company were fitted with Swallow bodies styled under Lyons supervision. The body was ultra low and the bonnet outrageously long. It had, stated the press, the £1,000 look, yet was priced at a very modest £310, highlighting Lyons' unique ability to offer remarkable value for money. The first two S.S. cars available to the public was the 1932 S.S. 1 with 2-litre or 2.5-litre side-valve, six-cylinder engine and the S.S. 2, a smaller version based on the Standard Nine chassis, with a four-cylinder 1-litre side-valve engine. A much improved S.S. cars followed in 1933, Saloon and Tourer models were introduced, and in the same year William Lyons formed S.S. Cars Limited. Jaguar brand first appeared in September 1935, as a model name on an S.S. 2.5-litre saloon presented at the Mayfair Hotel London. The company's name changed from S.S. Cars Limited to Jaguar Cars Limited in 1945.

Slogan (July 1931): «WAIT! THE "SS" IS COMING»

Property: S.S. Cars Ltd. - Jaguar Cars Ltd. - Jaguar Land Rover Ltd.

Producer website: https://www.jaguar.com

S.S. 1 car announcement 1931
S.S. 1 announcement (The Autocar magazine, July 1931). «WAIT! THE "SS" IS COMING - 2 New Coupés of Surpassing Beauty. - S.S. is the new name of a new car that's going to thrill the hearts of the motoring public and the trade alike. It's something utterly new ... different ... better! Long ... low ... very low ... and very FAST! At the Show, or before, two S.S. Coupés of surpassing beauty will be presented. WAIT ... THE S.S. IS COMING» - The show to which the announcement referred was the London Motor Show, Olympia, West Kensington, where the S.S. 1 debuted together with a smaller version called S.S. 2, October 15 to 24, 1931.

S.S. 1 car (Jaguar 1932) - front
S.S. 1 car (Jaguar 1932) - left
S.S. 1 car (Jaguar 1932) - right
S.S. 1 car (Jaguar 1932) - interior
S.S. 1 car (Jaguar 1932) - engine
S.S. 1 car (Jaguar 1932) - back
S.S. 1, the first car by S.S. Cars Ltd., later Jaguar Cars Ltd. (1932, restored)

S.S. 1 car (Jaguar 1931) - brochure
S.S. 1 official brochure in Pdf (1931)

S.S. 1 car advertisement 1932
S.S. 1 advertisement (The Autocar magazine, June 10, 1932)

S.S. Jaguar 2.5 litre Saloon 1935
S.S. Jaguar 2.5 litre Saloon, the car that inaugurated the Jaguar brand (1935)

S.S. Jaguar 2.5 litre Saloon, debut 1935
S.S. Jaguar 2.5 litre Saloon, debut at the Mayfair Hotel London (September 21, 1935)

S.S. Jaguar 2.5 litre Saloon, advertisement 1935
S.S. Jaguar 2.5 litre Saloon advertisement (The Autocar magazine, October 18, 1935)

William Lyons
Sir William Lyons (Blackpool, Sept. 4, 1901 - Warwickshire, Feb. 8, 1985), known as "Mr. Jaguar", entrepreneur, co-founder of the Jaguar company, and designer of the early Jaguar models

Jaguar 75th Anniversary 1935-2010
Jaguar 75th Anniversary (1935-2010). On September 18, 2010, 75 iconic Jaguars started a two-day trek in Coventry to celebrate 75 years of Jaguar brand history.