Recent entries:
IKEA logo 1950 Maybelline logo 1917 Heineken label 1954 Swatch logo 1982 Astérix logo 1959 Rolls-Royce logo 1904 Tomb Raider logo 1996 Risk logo 1959
Lufthansa logo 1926 MSC logo Amtrak logo 1971 The Times of India 1838 Michael Jackson 1972 Tarzan of the Apes 1918 BMW logo 1917 Jose Cuervo logo


IKEA logo 1950
IKEA logo 1950
Name: "IKEA"

Category: Home - Office - School

Subcategory: Furniture, home accessories

Founder: Ingvar Kamprad

Founded: July 12, 1943 - Älmhult, Sweden

First opening: Oct. 28, 1958 - Älmhult, Sweden

Features: Originally, IKEA sold mail-order products such as pens, wallets, picture frames, table runners, watches, jewellery and nylon stockings. Furniture was introduced in 1948, IKEA design in 1955, and the first store opened in 1958.

Interesting facts: The company's name is an acronym that consists of the initials of Ingvar Kamprad (its founder), Elmtaryd (the farm where he grew up), and Agunnaryd (his hometown in Småland, southern Sweden). The first commercial business started in 1943 as a mail-order business selling pencils, postcards, and other merchandise. In 1948 furniture is introduced in the IKEA business as a complement to the general merchandise. This is a success, and Ingvar Kamprad starts exploring innovative solutions such as furniture design, self-assembly and advertising. In 1951 the first annual IKEA furniture catalog is published in Sweden, and two years later a showroom opens in Älmhult. In 1955 the IKEA business starts designing its own furniture. Over time, flat packaging and self-assembly become part of the concept. On October 28, 1958 the first IKEA store opens in Älmhult, Sweden. In the 1960s the international expansion of the IKEA business begins, with stablishments of small start-up stores in Norway and in Denmark.

Quote (Ingvar Kamprad): «Only while sleeping one makes no mistakes»

Property: © IKEA - © Inter IKEA Systems B.V.

Official website:

IKEA catalog 1948-49
IKEA, the very first catalog: "Ikéa-Nytt" / IKEA News (1948-49)

IKEA catalog 1949-50 cover
IKEA catalog 1949-50 inside - A
IKEA catalog 1949-50 inside - B
IKEA, the second catalog "Ikéa-Nytt" / IKEA News, cover and two random pages (1949-50)

IKEA catalog 1951
IKEA, the first furniture catalog (1951)

IKEA first showroom 1953
IKEA, the first showroom (Älmhult 1953)

IKEA first store in the world 1958
IKEA, the first store (Älmhult 1958)

IKEA first store 1959
IKEA first store 1959 - interior
IKEA, the first store (Älmhult 1959)

Ingvar Feodor Kamprad, IKEA founder
Ingvar Feodor Kamprad (Ljungby, March 30, 1926), the Swedish entrepreneur who founded IKEA, in front of the world's first IKEA store opened in Älmhult 1958.

IKEA Museum
IKEA Museum and IKEA logo evolution
IKEA Museum inside
IKEA Museum: opened in June 2016, it is located in the original building that housed the first IKEA store, which opened in 1958 and closed in 2012 when the new store opened in Älmhult.

Maybelline (mascara)

Maybelline logo 1917
Maybelline logo 1917
Name: "Maybelline"

Categories: Beauty, Fashion

Subcategory: Mascara

Inventor: Thomas Lyle Williams

First producer: Maybell Laboratories (founded by Thomas Lyle Williams in Chicago, Illinois, in 1915 - renamed Maybelline in 1923)

Production start: 1917 - Chicago, Illinois, USA

First price: 75 cents

Features: The exact composition of the early Maybelline cake mascara is unknown, but it was most likely a sodium stearate cake mascara. Maybelline came in two shades, black (containing lamp black) and brown (containing iron oxides). The box included a rectangular cake of product stamped with the name Maybelline, a small bristle brush and a mirror attached to the inside of the lid. The product was applied by first wetting the cake, then using a small brush to lift and apply the colour to the eyebrows and eyelashes.

Interesting facts: Thomas Lyle Williams, a young entrepreneur from Chicago, noticed his older sister Mabel applying a mixture of Vaseline, ash and coal dust to her eyebrows to enhance her eyes. Inspired by the potential of her homespun solution, Thomas used a chemistry set to make a better one, but his first attempt was unsuccessful. So he commissioned Park-Davis, a wholesale drug manufacturing company, to make a suitable product for sale. This first product was named "Lash-Brow-Ine". In 1915 Thomas Williams founded Maybell Laboratories - so named after his sister Mabel, and began to advertise and sell his invention as a mail-order product. In 1917, with the assistance of Park-Davis, he began production and sale of a cake eyelash and eyebrow beautifier: this new product was named "Maybelline". After losing a trademark dispute in 1920, Williams could no longer use the name Lash-Brow-Ine, and Maybelline took its place. In the 1920s promotion play an important role in the success of the company, with a lot of advertising featured famous actresses such as Phyllis Haver, Ethel Clayton, Viola Dana, Ruth Roland and Natalie Moorhead. In the same years, the company expands beyond Maybelline cake mascara by adding a waterproof liquid version (1925), eyebrow pencils and eye shadow (1929). In 1996 the company was acquired by L'Oreal, and in 2001 became "Maybelline New York".

Quote (Thomas Lyle Williams): «What if I told you every woman could have a bit of that beauty in her own life? Is that so wrong?»

Property: © Maybelline Co. - © Maybelline New York - © L'Oréal

Product website:

Lash-Brow-Ine 1915
Lash-Brow-Ine ad 1915
Maybelline, first packaging and first advertisement for "Lash-Brow-Ine", Maybell Laboratories' first product and precursor to Maybelline mascara (ad. from The Green Book Magazine, Chicago, Illinois, December 1915).

Maybelline cake mascara 1917 - top
Maybelline cake mascara 1917 - inside
Maybelline cake mascara 1917 - brush
Maybelline, first cake mascara (1917)

Maybelline ad 1920
Maybelline advertisement (The Meyer Brothers Druggist, Saint Louis, Missouri, January 1920)

Maybelline ad 1920 - Viola Dana
Maybelline advertisement with American film actress Viola Dana (Photoplay Magazine, New York City, July 1920)

Maybelline ad 1920 - Ruth Roland
Maybelline advertisement with American film actress Ruth Roland (Photoplay Magazine, New York City, July 1920)

Maybelline liquid mascara 1925
Maybelline waterproof liquid mascara, first packaging and advertisement (1925)

Maybelline eye shadow and eyebrow pencils ad 1929
Maybelline, advertisement for eye shadow and eyebrow pencils introduced in 1929 (Photoplay Magazine, New York City, February 1930)

Maybelline cake mascara 1930s
Maybelline, new packaging for cake mascara introduced in early 1930s

Maybelline cake mascara 10-cent box 1932 - top
Maybelline cake mascara 10-cent box 1932 - inside
Maybelline, cake mascara 10-cent box (1932). During the Great Depression, Maybelline introduced a special smaller version of the original 75-cent box of cake mascara.

Maybelline ad 1934
Maybelline cake mascara gold metal box 1934
Maybelline, advertisement and packaging for cake mascara «in the new, ultrasmart gold and scarlet metal case» (ad. from Photoplay Magazine, New York City, April 1934).

Thomas Lyle Williams
Thomas Lyle Williams (Morganfield, 1896 - Los Angeles, Sept. 26, 1976), inventor of Maybelline mascara and founder of Maybelline Laboratories.

Maybelline 100th anniversary
Maybelline New York celebrates its 100th anniversary (1915-2015)


Heineken label 1954
Heineken label 1954
Name: "Heineken"

Category: Drink

Subcategory: Beer

Producer: Heineken's Bierbrouwerij Maatschappij NV (founded by Gerard Adriaan Heineken in Amsterdam on February 15, 1864)

Production start: 1873 - Amsterdam, Holland

Original recipe: Since its origins, Heineken beer is brewed in a natural brewing process, with no additives. It contains water, barley malt, hops and the unique Heineken A-yeast for the fermentation.

Gerard Adriaan Heineken
Gerard Adriaan Heineken
Amsterdam, Sept. 28, 1841
- March 18, 1893,
founder of Heineken & Co.
Interesting facts: On February 15, 1864, Gerard Adriaan Heineken bought De Hooiberg (The Haystack), an old brewery and well-known Amsterdam establishment dating from 1592.
In 1869 Gerard Heineken decided to switch from traditional top fermentation to the Bavarian method of bottom fermentation, a totally different technique that produces a clearer, purer beer, which keeps longer.
On January 11, 1873, Heineken's Bierbrouwerij Maatschappij NV (HBM) was established, and Gerard Heineken was appointed President.
A second brewery was opened in Rotterdam in 1874.
In 1886 Dr. Hartog Elion, a pupil of the French chemist Louis Pasteur, developed the "A-yeast" in the Heineken laboratory. This yeast is still the key ingredient of Heineken beer.

Quote (Gerard Heineken): «A good product is recommended by its use alone»

Property: © Heineken N.V.

Product website:

Heineken brewery in Amsterdam, 1867
Heineken, the Amsterdam brewery (1867)

Heineken labels 1870s
Heineken, early labels from the 1870 "Beiersch" beer

Heineken ad 1870s
Heineken, advertisement for De Hooiberg (The Haystack), by C. Greive (ca. 1870)

Heineken labels 1880-90s
Heineken, early labels with the distinctive five point star and green color. Over the years, the names of prizes won by Heineken have been added to the label: a gold medal at the International Exposition in Paris in 1875, the "Diplome d'Honneur" in Amsterdam in 1883, followed by the "Grand Prix" at the 1889 World's Fair in Paris.

Heineken ad 1890s
Heineken, advertisement for Export beer (ca. 1890)

Heineken drays 1900s
Heineken lorry 1900s
Heineken, two horse-drawn drays and one of the first lorries (ca. 1900)

Heineken price list 1900s
Heineken, price list from Die Port van Cleve Hotel (early 1900s)

Early Heineken beer bottle
Heineken, an early beer bottle

Heineken 150th anniversary
Heineken celebrates its 150th Anniversary (1864-2014). To commemorate 150 years of Heineken's existence, in 2014 three of the brewery's landmark historical buildings were reproduced in handmade ceramic miniatures, as a gift for all employees of Heineken worldwide.

Swatch (watches)

Swatch logo 1982
Swatch logo 1982
by M. Schmid and B. Müller
Name: "Swatch"

Categories: Electronics, Fashion

Subcategory: Watches

Developers: Elmar Mock and Jacques Müller, under supervision of Ernst Thomke

--- ETA SA Manufacture Horlogère Suisse (founded in Grenchen, Switzerland, 1793)
--- Ébauches SA (founded in Neuchâtel, Switzerland, 1926)
--- Swatch Ltd. (founded by Nicolas G. Hayek in Biel/Bienne, Switzerland, 1983)

Prototypes made: Since 1980

Production start:
--- October 1982 (Dallas, Texas, USA - first 10,000 pieces)
--- March 1, 1983 (official debut in Zurich, Switzerland)

First price: CHF 39.90 to 49.90

Features: In the late 1970s, the Swiss watch industry was in deep crisis. The country's centuries-old traditional approach seemed doomed to disappear in the face of competition from cheap, mass-produced quartz watches. A radical approach was needed, and the drive to simplify was soon complemented by a search for innovative materials and methods that would allow the production of an entirely new kind of Swiss watch. A small team of visionaries, working in secret, got a solution. ETA SA engineers Elmar Mock and Jacques Müller, under the direction of the then ETA SA's CEO Dr. Ernst Thomke started with a one-piece case made of plastic, the bottom of which also served as the bottom plate for the movement; they also have managed to decrease the number of assembled parts from about 100 (as done by Japanese competitors) to a mere 51 - operation known as "Revolution 51" -, hence further reducing the manufacturing costs. Working in sinergy with the engineers, designers Marlyse Schmid and Bernard Müller represented the creative heart of the team: they designed the final version of the casing - the shape and the two additional bridges for stabilizing the mount of the strap, which is one of the main characteristics of Swatch watches; they have designed almost all dials from 1981 prototypes up to 1986 market models, integrating in a very intelligent way the fluctuations in style and changes in color preferences through the years. Even the Swatch logo, which is one of the easiest recognizable logos, has been created by them. The overall result was a youthful watch which combined the highest Swiss quality with a new, trail-blazing attitude: Swatch.

Interesting facts: The name "Swatch", initially conceived by marketing consultant Franz Sprecher as a contraction of "Swiss Watch", was also intended as a contraction of "Second Watch", meaning a low-cost, high-tech, artistic and emotional watch.

Slogan (1982): «The Swiss watch that knows life should be an adventure»

Property: © Swatch Ltd.

Producer website:

Swatch sketch 1982
Swatch watches, sketch of an early prototype named "Vulgaris" (by Elmar Mock and Jacques Müller, March 27, 1980)

Swatch logo 1981
Swatch logo study 1981/1982
Swatch watches, logo study (bottom right the final version - by Marlyse Schmid and Bernard Müller, 1981/82)

Early Swatch prototype
Early Swatch prototypes 1981-1982 front
Early Swatch prototypes 1981-1982 back
Early Swatch prototype assembling phases
Swatch watches, early prototypes (1981/82)

Swatch USA 1982
Swatch watches, first model launched to test market in USA (October 1982). 10,000 handmade pieces were product and distributed in Dallas, Texas. The introduction to the market was a flop; but soon these watches, handled as Fashion accessories, with new collections, fancy colors, crazy dial, and strap designs became a huge bestseller.

Swatch advertising 1982
Swatch watches, advertising ("Texas Monthly", December 1982)

Swatch first official series 1983
Swatch watches, first official series (12 models, debut in Zurich, Switzerland, March 1, 1983)

Swatch first series released in USA 1983
Swatch watches, first series released in USA (25 models - in the advertisement GB012 model is not shown - March 1983)

Swatch Original Jelly Fish 1983
Swatch watches, "The Original Jelly Fish" (ref. GK100 SP, early 1983). Designed by Marlyse Schmid, the first transparent watch was launched in a limited edition of 200 pieces. This was the first "Special Model" introduced by Swatch.

Swatch advertising 1983 - New York Times Magazine
Swatch watches, advertising ("New York Times Magazine", December 4, 1983)

Swatch advertising 1983 - Penthouse
Swatch watches, German advertising ("Penthouse", December 1983)

Elmar Mock and Jacques Müller
Elmar Mock (La Chaux-de-Fonds, 1954) and Jacques Müller (Porrentruy, 1947), the engineers who created the Swatch watch under the direction of Ernst Thomke, then CEO of ETA SA Manufacture Horlogère Suisse.

Marlyse Schmid and Bernard Müller
Marlyse Schmid (La Forclaz, 1946) and Bernard Müller (Reconvilier, 1953), the designers who developed the Swatch iconic design. If Elmar Mock and Jacques Müller represent the inventors of Swatch, Marlyse Schmid and Bernhard Müller gave it an identity.

Swatch 30th Anniversary
Anniversary Swatch Est. 1983 - SUOZ161
Swatch celebrates its 30th anniversary (1983-2013) with a special release: "Est. 1983" model, which features a skeletonized see-thru case with gold years instead of hours.
Swatch 30 years celebration at the annual watch fair in Basel, Switzerland, April 2013. The spacious Baselworld booth became Planet Swatch, which evolved each day to reveal the rich diversity of the brand.