Chesterfield



Chesterfield design 1912
Chesterfield design
1912
Name: "Chesterfield"

Category: Tobacco

Subcategory: Cigarettes

Producer: Liggett & Myers Tobacco Company (founded in 1873 by John E. Liggett and George S. Myers)

Production start: 1912 - Durham, North Carolina, USA

First price: 10 cents 1 pack (20 cigarettes)

Overview: Chesterfield was the Liggett & Myers Tobacco Company's best known cigarette brand, product from 1912 as a Turkish-Virginia blended, and named for Chesterfield County, Virginia. The brand was first introduced in 1873 by the Drummond Tobacco Company of St. Louis, Missouri. A "plug tobacco war" was fought during 1897 and 1898 with Drummond and Liggett & Myers on one side battling James Duke and his American Tobacco Company monopoly. The two St. Louis manufacturers lost, and Duke bought Drummond's company in October, 1898. Liggett & Myers became part of Duke's trust the following year. American Tobacco continued to manufacturer Chesterfield until the 1911 trust dissolution. Chesterfield was one of the cigarette brands awarded to the Liggett & Myers Tobacco Company, and ironically, W. Duke Sons & Company became a subsidiary. Liggett & Myers occupied a large factory in downtown Durham and manufactured, among others, Chesterfield brand cigarettes. In 1926 Liggett & Myers' Chesterfield starts to target women for second-hand smoke in "Blow some my way" advertising. Originally made as a 70 mm non-filtered cigarette, Chesterfield was the first brand in America to be extended when L. & M. brought out Chesterfield in a king-sized (85 mm) format in 1952. The filtered version was introduced in 1966.

Slogan (1915): «The Cigarette that SATISFIES»

Property: © Liggett & Myers Tobacco Co. - © Vector Group Ltd. - © Altria Group

Producer website: http://www.altria.com


Chesterfield 1912
Chesterfield packaging 1912
Chesterfield cigarettes, first packaging (1912)

Chesterfield advertising 1915
Chesterfield cigarettes, advertising (El Paso herald, Oct. 14, 1915)

Chesterfield advertising 1918
Chesterfield cigarettes, advertising targets soldiers of the World War I (1918)

Chesterfield advertising 1921
Chesterfield cigarettes, advertising introduces "an extra wrapper to keep the Flavor in and the Dryness out" (The evening world, Feb. 21, 1921)

Chesterfield advertising 1926
Chesterfield cigarettes, billboard advertising (1926). A man and a woman romantically sitting with each other accompanied by text that reads "Blow some my way". Although she's not smoking, the cigarette Chesterfield had broken societies taboo by just simply suggesting and hinting the woman smokes.

Chesterfield advertising 1942
Chesterfield cigarettes, advertising targets women cadets and soldiers during the World War II (March 20, 1942)

Chesterfield advertising 1948
Chesterfield cigarettes, advertising shows actor Ronald Reagan (1948), future President of the United States from 1981 to 1989

Chesterfield 2015
Chesterfield cigarettes in advanced versions (U.K. 2015)