Nutella logo
Nutella logo 1964
by "Studio Stile" Milan
Name: "Nutella"

Category: Food

Subcategory: Spread

Inventors: Pietro Ferrero (1946 "Giandujot") and his son Michele Ferrero (1964 "Nutella")

Producer: Ferrero S.p.A. (founder: Pietro Ferrero)

Production start: April 20, 1964 - Alba, Cuneo, Piedmont, Italy

First price: Glass 110 g / 110 ITL - 160 g / 160 ITL

Ingredients: Sugar, palm oil, hazelnut, cocoa, skimmed milk, whey (milk), lecithin as emulsifier (soy), vanillin (artificial flavor).

Interesting facts: Nutella, in its earliest form, was created in the 1940s by Mr. Pietro Ferrero, a pastry maker and founder of the Ferrero company. At the time, there was very little chocolate because cocoa was in short supply due to World War II rationing. So Mr. Ferrero used hazelnuts, which are plentiful in the Piedmont region of Italy (northwest), to extend the chocolate supply. The original version of Nutella spread was called "pasta gianduja", pasta which means paste, and "gianduja" which is the name of a carnival character famous to the region. In 1951 the product was altered into a paste that came in a jar, so it could be spread on the bread. This then became known as "Supercrema gianduja" because it was a spreadable version of the gianduja. "Supercrema gianduja" was renamed "Nutella" in 1964, with the origin of the word being "nut" and the "ella" giving it a soft ending.

Slogan (1964): «Una delizia da spalmare sul pane» - "A delight to spread on bread"

Property: Ferrero S.p.A.

Product website:

Ferrero Giandujot advertising
Ferrero Giandujot
The origin of Nutella: Ferrero Giandujot (1946)

Supercrema, the creamy version of Giandujot (1951)

Supercrema advertising 1950s
Supercrema advertising (1950s): «Alle massaie intelligenti la Supercrema» ("To intelligent housewives Supercrema")

Supercrema advertising 1963
Supercrema advertising (1963): «La deliziosa crema spalmabile» ("The delicious creamy spreadable")

The first version of Nutella
Nutella in its first version (1964)

Nutella ad 1964
Nutella advertising 1964
Nutella advertising (1964): «Una delizia da spalmare sul pane» ("A delight to spread on bread")

The inventors of Nutella.
The inventors of Nutella.
Pietro Ferrero (Farigliano, Sep. 2, 1898 - Alba, Mar. 2, 1949), the founder of Ferrero S.p.A., and his son Michele Ferrero (Dogliani, Apr. 26, 1925 - Monte Carlo, Feb. 14, 2015), who launched the Nutella brand.

Nutella evolution
Nutella celebrates 50th anniversary (2014)