LEGO logo 1934
LEGO logo 1934
Name: "LEGO"

Category: Toys

Subcategory: Construction set

Inventor: Ole Kirk Christiansen

Producer: The LEGO Group (founded by Ole Kirk Christiansen in 1932)

Production start: 1932 (marketed since 1935) - Billund, Denmark

Features: In 1932 Ole Kirk Kristiansen, master carpenter and joiner, establishes his business in the village of Billund, Denmark. His firm manufactures stepladders, ironing boards, stools and wooden toys such as cars, aeroplanes and yoyo's. His son Godtfred starts working in the business at the age of 12 and creating models at 17. In 1946 the LEGO Group is the first in Denmark to buy a plastic injection-moulding machine for toy production. At the machine demonstration in Copenhagen the British salesman has given Ole Kirk Kristiansen a handful of plastic bricks to take away with him. The bricks have been invented by a Briton, Hilary Fisher Page, but they have not been a success for his company, Kiddicraft. Ole and son begin redesigning the plastic cubes and in 1949 the company launches its first building set: Automatic Binding Bricks, a forerunner of the LEGO bricks we know today.

Interesting facts: In 1934 the company and its products adopt the name LEGO, formed from the Danish words "LEg GOdt" ("play well"). Later, it is realised that in Latin the word means "I put together". 

Slogan (1936): «Det bedste er ikke for godt» (Only the best is good enough).

Property: The LEGO Group

Producer website:

LEGO products in 1932
First LEGO product line (1932)

LEGO duck
LEGO Duck (1935), the first toy marketed by LEGO, made of birch wood.

LEGO cars
LEGO Yo Yo (the surplus was used as wheels on the wooden cars and carts) and the early cars with the LEGO logo (1930s).

First LEGO Automatic Binding Bricks
First LEGO bricks
LEGO Automatic Binding Bricks (1949). The first LEGO bricks were the 2x2 and 2x4 slotted bricks. They were only sold in Denmark. These bricks had no "LEGO" text embossed anywhere on the brick, introduced only in 1953 with the new series "LEGO Mursten". Windows and Doors with wings that slotted into the slots in the ends of the bricks, were also introduced in 1949.
LEGO Automatic Binding Bricks
First LEGO windows

LEGO Building Bricks Patent
LEGO Toy Building Bricks, figure from Patent (Oct. 24, 1961, filed July 28, 1958) granted to Godtfred Kirk Christiansen, the third son of Ole Kirk Christiansen.

Kiddicraft Building Bricks
Kiddicraft Self-Locking Building Bricks by the Briton Mr. Harry Fisher Page. LEGO reprised the design of this set to create Automatic Binding Bricks, after examining a sample given by the British supplier of the first injection moulding machine they had purchased.

Ole Kirk Kristiansen
Ole Kirk Kristiansen in 1957
Ole Kirk Christiansen (Filskov, Apr. 7, 1891 – Mar. 11, 1958), master carpenter and joiner, inventor of the LEGO construction toys and founder of the LEGO company.

LEGO 90th anniversary
LEGO 90th anniversary (2022) and the company's history in a short animated film