Heineken label 1954
Heineken label 1954
Name: "Heineken"

Category: Drink

Subcategory: Beer

Producer: Heineken's Bierbrouwerij Maatschappij NV (founded by Gerard Adriaan Heineken in Amsterdam on February 15, 1864)

Production start: 1873 - Amsterdam, Holland

Original recipe: Since its origins, Heineken beer is brewed in a natural brewing process, with no additives. It contains water, barley malt, hops and the unique Heineken A-yeast for the fermentation.

Gerard Adriaan Heineken
Gerard Adriaan Heineken
Amsterdam, Sept. 28, 1841
- March 18, 1893,
founder of Heineken & Co.
Interesting facts: On February 15, 1864, Gerard Adriaan Heineken bought De Hooiberg (The Haystack), an old brewery and well-known Amsterdam establishment dating from 1592.
In 1869 Gerard Heineken decided to switch from traditional top fermentation to the Bavarian method of bottom fermentation, a totally different technique that produces a clearer, purer beer, which keeps longer.
On January 11, 1873, Heineken's Bierbrouwerij Maatschappij NV (HBM) was established, and Gerard Heineken was appointed President.
A second brewery was opened in Rotterdam in 1874.
In 1886 Dr. Hartog Elion, a pupil of the French chemist Louis Pasteur, developed the "A-yeast" in the Heineken laboratory. This yeast is still the key ingredient of Heineken beer.

Quote (Gerard Heineken): «A good product is recommended by its use alone»

Property: Heineken N.V.

Product website: http://www.heineken.com

Heineken brewery in Amsterdam, 1867
Heineken, the Amsterdam brewery (1867)

Heineken labels 1870s
Heineken, early labels from the 1870 "Beiersch" beer

Heineken ad 1870s
Heineken, advertisement for De Hooiberg (The Haystack), by C. Greive (ca. 1870)

Heineken labels 1880-90s
Heineken, early labels with the distinctive five point star and green color. Over the years, the names of prizes won by Heineken have been added to the label: a gold medal at the International Exposition in Paris in 1875, the "Diplome d'Honneur" in Amsterdam in 1883, followed by the "Grand Prix" at the 1889 World's Fair in Paris.

Heineken ad 1890s
Heineken, advertisement for Export beer (ca. 1890)

Heineken drays 1900s
Heineken lorry 1900s
Heineken, two horse-drawn drays and one of the first lorries (ca. 1900)

Heineken price list 1900s
Heineken, price list from Die Port van Cleve Hotel (early 1900s)

Early Heineken beer bottle
Heineken, an early beer bottle

Heineken 150th anniversary
Heineken celebrates its 150th Anniversary (1864-2014). To commemorate 150 years of Heineken's existence, in 2014 three of the brewery's landmark historical buildings were reproduced in handmade ceramic miniatures, as a gift for all employees of Heineken worldwide.